I was researching digital marketing and social media concepts on my birthday. And I could not stop myself doing some analysis on all the greetings that I received. I plotted 200+ greetings that I got via various channels on “Personalization” and “Convenience” axis.

“Personalization” reflects how much personalization is possible via a given channel. It is not about you but about the ability and common usage of a given channel.

“Convenience” reflects convenience of people to use a given channel to send greetings. I received a large number of greetings on Facebook and hence the convenience factor is high for this channel. It is clear that new social media channels provides high degree of convenience and allow us to use special occasions to be in frequent touch.

I should clarify – it is the channel that does not allow personalization. And not the people. Over a phone, you will talk more. Over a facebook greeting, you will be short. This is how I do. I write short messages on Facebook or whatsapp for greetings and find it very convenient to wish my friends.

To all my friends,  once again thank you for your wonderful wishes.