Can your product or application talk? It can be good for marketing!

When you develop a software product or application, a major concern is if users will adopt and use the product or application. Many startups have mastered the art of elevator pitch that can be delivered effectively in person. But when you are targeting a large user base, how can you deliver this pitch? How about making your product or application talk the pitch?

An important question then is why make it difficult to write the first demo or test application? Here are top three reasons why first application should take less than XXX minutes to develop.

1. Overcome fear of learning
This is one of the biggest reason that creates resistance to adoption If a user knows he has to spend an entire day or even more to write the first application. That day may not come (not till there is a major push or incentive).

2. Instant gratification
Being able to write an application (even if it is “Hello World”) and seeing the results quickly can be very satisfying and lead to quicker adoption.

3. Improves decision making
A user can build a better sense of value that your product offers by quickly trying it out. Even the marketing materials, customer quotes and case studies start to make much more sense. Better understanding leads to better decision making.

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I explicitly left out recommending any ideal time. What do you think should be maximum time for first trial usage? Does it depend on type of product or application? If yes, what are those parameters? How can you overcome them?

Is there a bigger challenge for large, matured products with update cycles where core product is already built? How can such products make it easy for users to try out new features?

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