In this age of internet where information is available at your fingertips, you would expect making a buying decision like buying a camera or a printer or even a notebook would be easy from a large choice that exist today?
Sadly, it isn’t. At least not for me when I was recently on a similar decision path. There are many instances when I see my friends on social media just asking for a direct help and advice, in case someone has already made a decision and they can just follow the advice. Hours of search and research and reading reviews leads to nothing but a feeling of exasperation. It feels as if you will always miss out on something or miss a great deal (that is round the corner) that you have not think about and as a result feel bad about making a decision.
The more I think, I feel the market has become highly commoditized where differentiation is becoming difficult even by the so called experts and website. Understanding differentiation based on product features ain’t easy – and knowing which product features to base your decision on is very complex and complicated.
The only true differentiation that most people can understand is “Price”. Not surprising to see price being a crucial factor in such a complicated decision making process.