Will eMail become a better channel for promotion & commerce?

Google has already made some great progress with Gmail. The recent changes with Inbox further provides easy categorization of mails automatically.

Even before Google announced Inbox, Gmail started categorizing promotion mails under “Promotion” folder. Many thought that will make such mails redundant. But maybe not.

With Google experimenting Grid view for promotion mails, they can actually find more people looking at the promotion – people who are really interested in exploring . Plus these folks need not click a mail, a painful process, to see the details.

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They have so far not made this feature available to all, so there is not much data available.

Another interesting possibility is to actually allow marketers to provide specific product promotion and buy button within the mail itself. If the offer is too good, why not let eager shoppers shop immediately?

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