The demand for digital content creation is set to drive the global market, with a projected CAGR of approximately 15% during the forecast period of 2023-2028. By 2028, the market is anticipated to reach a value of approximately USD 30 billion. This growth is attributed to the rising demand for digital content across diverse business sectors. One particular area witnessing a surge in content and viewership is sports. There is a growing appetite for sports-related content, ranging from major global events to local competitions. Additionally, news content, including both breaking news and localized updates, is experiencing a substantial increase in viewership. Furthermore, genres such as documentaries are also gaining popularity among audiences.
Simultaneously, what we are witnessing today is a generation shift in how content is getting consumed. Consumers want to consume content in the format that they love, on the screen of their choice and want to decide how they want to pay for watching the content. This increase in the content consumption spectrum has resulted in several new distribution platforms, be it OTT, subscription based or free advertisement based consumption platforms.
Amagi is on a mission to connect the explosion of content creation with the emerging distribution platforms of the future. This exciting technological transformation is occurring at the intersection of video and cloud, opening up new possibilities and opportunities for content delivery and new monetization models.
The success of content lies in its ability to establish genuine connections with the intended audience. Therefore, it is essential for content creators, whether they are TV channels, OTT platforms, or movie production companies, to continuously evaluate the content preferences of their viewers. By staying updated on the content that people are currently consuming, creators can ensure their stories resonate and engage with the target audience effectively.
This connected engagement – from your video camera to a consumer screen – glass-to-glass experience, is what will drive the future of media industry and Amagi is positioned to play a pivotal role in defining this future.
I am very excited to join Amagi and be a part of this journey! It presents a significant opportunity and a fresh challenge for me. Throughout my previous experiences, I have actively participated in the early stages of multiple startups such as Pramati, Rivigo, and Harness, where I played a pivotal role in their remarkable evolution into unicorn companies. Additionally, I have also gained valuable insights from working at established companies like Adobe, which have well-established processes for ensuring product success and agility. However, Amagi finds itself in a unique phase of its journey. It has undergone rapid growth in recent years, assembled an excellent team, and is currently poised for the next phase of expansion and scaling. This particular journey holds immense potential for transformation, empowering change and nurturing extraordinary growth.
