Marketing with LinkedIn

I recently came across The 2013 LinkedIn Marketing Guide. It is a well written article highlighting recent changes made to their platform for both professionals and companies.

My own experience, having worked on Social Media strategy for some time, is that LinkedIn is an excellent tool for brand exposure for companies. It provides excellent opportunities to promote your personal and business brand to communities and contacts. However, in the areas of customer engagement and driving traffic to your site it does a fair job, Facebook and Twitter are better channels.

My pet peeve with new LinkedIn experience is regarding skills & expertise section.


Once you are popped with an above dialog, just like a typical product install, the chances are that you will click the above button without much bother to edit or delete what you are endorsing. So for someone to later on see all your endorsements, it is really what LinkedIn thinks about you and not what your professional contacts think about you. For LinkedIn, it may work as a great search and find tool but in my opinion, erodes the value of skill and expertise section.

The following dialog presents another related issue.linkedin2

And problem here is much worse. The choice offered around topmost core skill still needs refinement. Knowing all the four guys closely, I feel it is a wrong choice to offer.  It is so easy to press “endorse all 4” button leading to bump in non-core skills.

Overall it is good to see LinkedIn improve their platform to play an important role in SoMe space. Much work is still left.

2 thoughts on “Marketing with LinkedIn

  1. Personally I am linkedin lover 🙂
    Though more additions have to happen but you can not ignore the biggest and positive aspects of it.
    You can not expect any tool to give you even 99% results which you expected. Here what we started Emotional Intelligence now to enhance our existing system to think beyond , judge and capture relevant aspect.
    You have to be trustworthy with any system as it’s well said that ” people expect the world to be fair with them because they are fair and genuine” Same is the case with the system and people.
    Afterall system can never be 100% genuine to you if you are not genuine as systems are taught by people.
    Any system can fail anytime though it resulted best aspects to you in past.

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